A press release is a dated announcement written like a notice, then sent down a distribution path. Worldwide Backlinks will quote that path when we can name the wire and what “pickup” actually means on the report. We will not sell a stack of syndicated scrapers as digital PR. We will not attach English guest-post SKUs to a release line item. Enquire Now. If you have a story a journalist might choose, start on digital PR. If you need a contributed article, use guest posts from $125.
What we mean by distribution — and the pickup we will not invent
Distribution is a mechanical send: a wire, a newswire product, sometimes a targeted media list. Pickup is whether a human or a scraper republishes it. Those are different numbers. We report the live URLs we can verify. We do not print “200 media pickups” because a wire dashboard counted RSS mirrors.
Google has treated scaled press-release SEO as a spam pattern for years. A release can still be the right notice for investors, partners, or a compliance calendar. It is a weak default for “we need backlinks.” Most release sites nofollow. Many are ignored. We will say that on the quote instead of dressing a wire as editorial.
This page sits under digital PR because buyers search it next to HARO and mentions. It is not the same job as HARO / Connectively and not the same job as brand mentions. A release you wrote is not a journalist choosing you.
Founded 2022, Richmond VIC. 10,000+ editorial placements is not a press-release case study. We will not invent a pickup percentage.
Who should quote a release — and who should not
Companies with a dated announcement
Funding, appointment, licence, launch with a real date. The release is a notice, not a ranking campaign.
In-house comms that need a named wire
You care which distribution path is used. We will name it. We will not hide a scraper network behind “premium syndication.”
SEO teams that were sold “PR links”
If the PDF is a list of low-value republishers, decline it. Use guest posts or a real PR angle instead.
How a press-release quote runs
01
Interrogate the notice
If the only hook is “we exist,” we will send you to guest posts. If there is a date and a fact, we draft like a notice, not like an advertorial.
02
Name the path
Which wire or list, in which language, in which geos. No mystery syndication.
03
Send and verify
You approve the text. We distribute on the named path. We collect live URLs we can open.
04
Report without theatre
Live URLs, follow vs nofollow when we can see it, and an honest note on scraper mirrors. If a placement we paid for is pulled, we replace on comparable terms.
What a press-release quote typically includes
- 01
A notice drafted from facts you can defend
- 02
A named distribution path on the quote
- 03
Your approval before send
- 04
A report of verified live URLs — not a vanity pickup count
- 05
Replacement if a paid placement we placed is pulled
- 06
Quoted fee — Enquire Now, no press SKU
Releases vs digital PR vs guest posts
Digital PR is a journalist or editor choosing a story. A release is a notice you issued. Guest posts are contributed articles on a DR table. Mixing them on one invoice is fine. Mixing them in one sentence on a sales PDF is how briefs get dishonest.
iGaming, adult, CBD, and crypto releases are often refused by wires. We will say if the path is dead rather than quietly fulfilling on blogs.