A Beginner’s Guide to Link Building for iGaming Websites
An iGaming website allows customers to place bets on future events. This can include online casinos, sports betting, and other forms of gambling. These websites can often struggle with attracting new customers. One solution to this is link building.
Is iGaming Legal?
With gambling being frowned upon in many areas of the world, there are questions surrounding the legality of iGaming. Whether it is legal or not depends on the location.
Some countries ban all forms of gambling, including online. Others have few restrictions and embrace online betting. Places such as the United States have varying policies depending on what part of the country you are in.
Overall, the world is growing more accepting of online gambling. In April of 2022, Ontario released its first licensed iGaming market. Several other locations that once opposed online casinos are now considering legalization and formal regulation.
How is Linking Building Different for iGaming Websites?
Due to its legality issues, it is more difficult to market iGaming websites. Added to this, the online gambling industry is full of scams and malware. This makes people less likely to click on the link to an iGaming website unless it is from a trusted source.
While marketing online betting sites is more difficult, it can still be rewarding if you have a good strategy. Make your website more appealing so it doesn’t scare away first-timers. Only link build on trusted websites. If your referring domain is a scam, people will think you are a scam, too.
Another part of your strategy should include how you want to describe yourself. “iGaming” is an umbrella term for several kinds of online betting. You are more likely to have success if you align yourself with a less stigmatized subcategory.
Is Link Building for iGaming Websites Worth It?
You may be weary after learning about the difficulties of promoting online betting sites. Without a proper strategy and consideration for local laws, an iGaming marketing plan will likely fail. However, you don’t need to be discouraged.
Hard work yields better results. While promoting iGaming websites is more troublesome, the resulting traffic boost and conversion rate are unbeatable. All you need is an A-class referring domain to get started.
How World Wide Backlinks Can Help
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Frequently asked questions
What Is Each State’s Stance on iGaming?
If you are marketing within the U.S., it is important to know which states prohibit online betting. For this list, we do not include sweepstakes and social casinos since they do not involve money and are often not considered gambling by the legal definition.
- States that do not accept any form of online gambling: AL, AK, AR, CA*, CO, GA, HI, ID, IL, KS, KY, ME, MD, MA, MN, MS, MO, MT, NE, NH, NM, NC, ND, OH*, OK, SC, TN, TX, UT, VT, VA, WA, WI
- States that do not allow online casinos but accept one or more other forms of iGaming (such as sports betting): AZ, IN, IA, LA, NV, NY*, OR, RI, SD, WY
- States that accept all forms of online gambling: CT, DE, MI, NJ, PA, WV
- States that do not specify: FL*
*Several states are in the process of reconsidering legislation.
Can I Still Build Links in Locations Where iGaming Is Illegal?
You can attempt this, but you should understand that the referring companies take a risk. They may need to remove your content if it violates local laws. Always consider the audience before attempting to link build on localized websites.
What Other Ways Can I Promote My iGaming Website?
As specialists in this area, we have provided several guides on our blog. If you have any questions, please contact us so we can provide the best service to maximise your profits.
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