Link juice is link equity — value on a page a stranger might read

Link juice is informal SEO slang for the value a hyperlink can pass. Link equity is the same object in slightly more formal clothes. There is no second URL on this site for link equity — this page covers both phrases. Neither phrase is a Google product name we can quote as a specification. Both mean: a citation on a page people use can support the destination. A leftover Domain Rating on a dead theme cannot.

Vendors sell “juice” as if it were a liquid you buy in litres. It is not. Equity sits in the host, the URL, the surrounding copy, and the pattern of your profile. A followed href on a slot farm is still a slot farm. A marked link on a trafficked journal can still send readers and a brand mention. We will not invent a percentage of PageRank a DR40 guest post “passes.” We do not have that number. Anyone who prints one invented it.

On this desk the usual way to buy a citation that might carry equity is an English guest post: $125 (DR20+), $175 (DR30+), $250 (DR40+, most popular, QJE1WN), $275 (DR50+), $450 (DR70+). Content included. You approve the host class. You get a live URL plus DR, traffic, and anchor. Typical TAT about two weeks, 20-day maximum. Replacement if the link drops. Order DR40+ now, or get a free quote when the brief is mixed. Dual path stays open.

A crawler finds a href, fetches the destination, and may treat that citation as one of many endorsements. How much any single link “moves” is not a public formula we will fake. What we can say operationally: a contextual link on a page with readers and a sane outbound graph is the object worth paying for. A site-wide footer on a network you control is the object we refuse. Types of backlinks names those objects.

The surrounding page matters more than the root badge. Equity lives on URLs. A DR70 homepage that never mentions your topic is a poor neighbour for a money-page citation. A DR30 industry article that already ranks for the cluster can be the better neighbour. Ahrefs Domain Rating prices our public card. It is not Google’s equity score. Moz Domain Authority is a third-party model we do not sell against. Open the article. That is the first QC step.

Attributes change the story buyers tell themselves, not the host. rel=nofollow and rel=sponsored are hints. We report them. We do not sell a secret dofollow toggle so the juice “turns on.” Dofollow guest posts is the honesty pass. A followed farm link does not become equity because the rel is empty. SpamBrain devalues that farm layer whether the sales PDF said juice or equity.

Readers and crawlers both land on a URL, not on a domain trophy. If the article is thin, off-topic, or one of fifty commercials this month, there is little honest equity to share. DataForSEO scans spam and toxic signals before a host is approved. Traffic estimates disagree — use them as a smell test, then open the archive. If every page is “best VPN / best casino / write for us,” you are buying a storefront. Moz DA can look fine on that storefront. The checklist still fails.

Topical fit is equity hygiene. A finance URL does not belong on a casino roundup because the DR matched. A SaaS comparison does not belong on a recipe blog. If the editor would not have commissioned the article, you are buying a slot, not equity. The longer host essay is how to vet a guest-post site. Mystery spreadsheets are the product at most marketplaces — and every other buyer has the same sheet.

Named URLs land on our delivery report after go-live so the same twenty blogs are not in everyone’s graph the same week. That matters for equity because a host that sold the same paragraph to forty buyers is not endorsing anyone. It is running a shop. We shortlist a class of site per brief instead. You approve the class before we pitch. That is the operational definition of “buying juice” we will stand behind.

Internal links are how you point your own equity at the money page. Nav, body, and footer on your domain are yours. We do not sell an internal-linking product. If the category URL is orphaned, bought homepage citations will not invent a crawl path. Internal link building is the in-house job. Homepage vs inner-page backlinks is the destination split for off-site work. Point at the URL that should rank.

People brief “spread juice to the whole site” and then wonder why the comparison URL stays invisible. Homepage links help the brand URL. They do not automatically lift every inner page. Ship the inner page. Give it internal support. Then buy the inner-page citation. A beautiful host pointing at an empty home is still a wasted fee. Links on thin content waste money — see link building vs content marketing.

Hard-niche homepages do not get a juice loophole. A casino lobby, an adult storefront, a CBD shop, a token site — those destinations have their own desks. iGaming from $180, quote-only. Adult, CBD, and crypto Enquire Now. Stuffing a homepage lobby URL into English GP $125 is how you land on a farm. The path is not a workaround. The vertical still applies. Equity from a lifestyle blog to a sportsbook is still a bad neighbour.

Farms sell leftover equity: expired domains, matching themes, ten guest posts a week. The report looks like a publisher. The outbound graph looks like a storefront. That is not juice. That is a costume. PBN vs guest posts owns the network definition. Tiered link building owns the pyramid that tries to “push” a placement you already bought. We will not sell tier 2 or tier 3. We will not dress owned sites as a magazine group.

Reciprocal packs try to circulate equity in a circle. You link me, I link you, or a three-way middleman hides the loop. A one-off partner mention can be normal. A scaled swap is a scheme. Link exchange is the refusal page — reciprocal links live there, not on a second URL. Forum profile dumps are the other fake: many hrefs, no editorial equity. Forum backlinks is that refusal. We sell neither object.

Google’s link-spam policy targets scaled, low-value placements and networks built to manipulate rankings. SpamBrain devalues that layer. We will not invent a “67% lose their juice” statistic. If a vendor leads with fear numbers and a 48-hour cart, leave. About 500 owned sites exist here; they are used only when they fit a brief. Third-party editorial is the default. Constraints sit on why us.

Name the destination that should rank. Brand-first anchors. An honest vertical. A host class you will defend. If the money page 302s to home, fix the site before we pitch. If the article you want us to earn cannot mention the product without lying, you do not have a contextual brief. Contextual link building is the sentence-level page. Equity without a usable sentence is a footer wearing a case study.

Language of the destination first. International guest posts start at $175 because native editors are the work. An English leftover on a foreign domain is not foreign equity. It is cheaper inventory wearing a ccTLD. Niche edits from $99 can place a sentence on a page that already collects equity — quote-only, and only when that page is real. Wikipedia, digital PR, directories, and the AI desk stay Enquire Now. None of those enquire buttons hide a juice SKU.

Pace the graph. A new domain should not look like it earned a decade of citations in a week. Link velocity is the pace lecture. The monthly $1,500 desk (SKU 2R60XR) is scoped capacity, not a 50-link juice quota, and it never sits on a single-link card. Typical TAT remains about two weeks, 20-day maximum on standard DR work. Anyone promising ranks — or “equity in twenty days” — is selling theatre.

Buy a packaged English guest post when the destination is a normal commercial URL and you know the band. DR40+ at $250 (QJE1WN) is the usual safe-volume row — not because it is magic, because it is the middle of the card. You approve the class of site. DataForSEO runs first. You get the live URL, DR, traffic, and exact anchor. If the link drops, we replace it on a comparable host, not the next farm with a similar badge.

Quote when the brief mixes languages, niche edits from $99, iGaming from $180, or a gold product. Order when it is a packaged English guest post. Create an account at clients.worldwidebacklinks.com when you already know the band. Enquiry stays on the same page if you want a human to check whether the host class can actually carry equity. We reply within 24 hours. Founded 2022, Richmond VIC. 1 800 751 994.

Stay on guest posts or pricing if you are ready to buy the honest version of the product. Read how to buy backlinks safely if you are still scoring vendors. Read high-authority backlinks if someone briefed a DA trophy instead of a page. We will not invent an equity percentage. We will refuse a host that looks like a farm. Order QJE1WN, or get a free quote. Dual path stays open.