Broken link building — a 404 on their site, a replacement we can actually write

What a broken-link replacement is — and what reclamation is not

A broken-link placement here is a unique article (or a contextual insert, quoted) that takes the place of a 404 on a host we would still show a client. The editor has to want the new URL. A spreadsheet of “DR50 404s” is not a campaign. We open the archive. If the live site is a farm, we walk. If the 404 is a slot-shop leftover, we walk.

This is not link reclamation. Reclamation recovers value you already earned — your 404s, your redirects, an unlinked mention of your brand. Broken-link building asks someone else’s webmaster to replace a dead resource with ours. The process guide for the tactic already lives at broken link building (guide). This URL is the commercial door, not a clone of that essay.

When the replacement is a guest post, you pay the public English card. We will not invent a broken-link SKU or a “per 404” menu. Niche edits stay quoted from $99 when the honest object is an insert on an already-live page. Digital PR stays quoted when the honest object is a story, not a contributed replacement.

Worldwide Backlinks, Richmond VIC, founded 2022. Manual outreach from Australia, Singapore, and the Philippines. DataForSEO QC. Live URL plus DR/traffic/anchor. 10,000+ placements describe the wider desk. We do not invent a 2026 404-reply study.

Who should brief broken link building

How a broken-link campaign runs

1. 01

   Lock the destination and the exclusions

   Which URL replaces the 404. Restricted verticals stay on their gold doors. We will not hide casino inside a resource replacement.

2. 02

   Prospect hosts, then QC

   Audience and archive first. DataForSEO. Marketplace “404 lists” get opened, not trusted.

3. 03

   Pitch a replacement the editor can keep

   Unique article on the public card, or a quoted insert. A person writes. If the host will not take the URL, we say so.

4. 04

   Live URL, report, replace if it drops

   Typical two weeks, 20-day max on standard DR when we can fill it. If our live link drops, we replace it on a comparable host.

What you get on a broken-link order

1. 01

   English GP rates when the replacement is a guest post: $125 / $175 / $250 popular / $275 / $450

2. 02

   Quote path when the host class is mixed or the object is an insert

3. 03

   Manual outreach and DataForSEO QC

4. 04

   Unique article written for that host

5. 05

   Live URL + DR / traffic / anchor

6. 06

   Replacement if the link we placed drops

7. 07

   A written no on farm 404 lists

8. 08

   No monthly minimum on single-link cards

Broken-link building vs reclamation vs the guide

Read the broken-link guide for the tactic lecture. Enquire on link reclamation when the 404 is yours. Order guest posts when you already have a host class and do not need 404 prospecting.

Resource-page prospecting without a 404 is a different conversation. We will not mash it into this form to look complete.

Broken-link fulfilment vs a 404 leftover cart

Most “broken link packages” are leftover blogs with a 404 icon. This desk does not sell that cart.

What we will not sell you on this URL

A public catalogue of 404 URLs. A guaranteed webmaster reply rate. A 2026 404 study. A reclaim relabel. A farm chase.

The dollars stay on the published English table when the replacement is a guest post. That is why dual path is honest here.

Broken link building questions

Related landings

• Broken-link guide →
• Link reclamation desk →
• English guest posts →
• Resource-page tactic →
• English GP rate table →
• Get a quote →