Citation cleanup means the entity already exists in too many places, or in the wrong shape. Worldwide Backlinks quotes a repair pass — not a “fresh 500 citations” upsell. This page is not citation building and not directory submissions. Those URLs add or apply. This URL subtracts noise. Enquire Now. There is no public cleanup SKU and no ranking promise for the map pack.
What we repair — and what we cannot pretend to control
Typical mess: two Google-adjacent listings, an old suburb after a move, a phone number from a previous owner, a franchise HQ pasted onto every rooftop, directories that still show a closed shop. Cleanup is contacting those sources, claiming where claim is possible, and documenting the ones that will not move.
We do not run Google Business Profile as a staffed GBP agency. We do not log into a client’s Maps account unless you put us on it in writing. We do not guarantee a register will merge duplicates on our timeline. What we can do is work the list, report live state, and replace work we were responsible for if an agreed correction is reverted.
DataForSEO and the usual SEO crawlers can show referring domains. They are weak at NAP diffs. The brief needs the current truth: legal name, trading name, address, phone, hours if relevant, and the wrong variants you already know about.
Founded 2022, Richmond VIC. Australian moves and ABN changes are home turf. US and UK cleanup needs the city named. We will not run a US data vendor’s “suppression file” as if it were fulfilment.
Who should quote cleanup instead of new citations
Businesses that moved or rebranded
The old NAP is still outranking the new one. Adding more listings without killing the old ones usually makes Maps worse.
Acquisitions and multi-location groups
Legacy names, closed stores, and shared phone numbers. One rooftop per workstream.
Agencies inheriting a blast campaign
Someone already bought 400 citations. You need a subtractive pass, not a second blast.
How a cleanup quote runs
01
Build the truth sheet
Current NAP and the wrong variants. Photos of the door if the address is contested. Licence numbers when a register cares.
02
Inventory the live mess
Known URLs you send, plus an obvious public crawl. We mark claimable, mail-only, and dead.
03
Claim, correct, or request removal
Manual. No automated suppression fairy. Some sources will ignore us. Those land on the report as unresolved.
04
Report remaining live state
What changed, what refused, what still needs the client’s login. If a correction we placed is reverted, we re-open that ticket.
What a cleanup quote typically includes
- 01
Truth sheet for the entity
- 02
Inventory of duplicate and dead listings we can see
- 03
Manual claim / correction / removal requests
- 04
A report of resolved vs refused sources
- 05
Re-open if an agreed correction is reverted
- 06
Quoted fee — Enquire Now
Cleanup is not a new-citation package
Vendors love to sell cleanup as “we will also add 200 new citations.” That is how you get a second layer of junk. If you need new named listings after the repair, that is citations. If you need a specific directory application, that is directory submissions.
Editorial links do not fix a wrong phone number. Do not order DR40+ at $250 and write “cleanup” in the notes.