iGaming Backlinks
A Beginner’s Guide to Link Building for iGaming Websites
An iGaming website allows customers to place bets on future events. This can include online casinos, sports betting, and other forms of gambling. These websites can often struggle with attracting new customers. One solution to this is link building.
Is iGaming Legal?
With gambling being frowned upon in many areas of the world, there are questions surrounding the legality of iGaming. Whether it is legal or not depends on the location.
Some countries ban all forms of gambling, including online. Others have few restrictions and embrace online betting. Places such as the United States have varying policies depending on what part of the country you are in.
Overall, the world is growing more accepting of online gambling. In April of 2022, Ontario released its first licensed iGaming market. Several other locations that once opposed online casinos are now considering legalization and formal regulation.
How is Linking Building Different for iGaming Websites?
Due to its legality issues, it is more difficult to market iGaming websites. Added to this, the online gambling industry is full of scams and malware. This makes people less likely to click on the link to an iGaming website unless it is from a trusted source.
While marketing online betting sites is more difficult, it can still be rewarding if you have a good strategy. Make your website more appealing so it doesn’t scare away first-timers. Only link build on trusted websites. If your referring domain is a scam, people will think you are a scam, too.
Another part of your strategy should include how you want to describe yourself. “iGaming” is an umbrella term for several kinds of online betting. You are more likely to have success if you align yourself with a less stigmatized subcategory.
This is the most accepted form of iGaming. Many locations that ban online gambling make an exception for sports betting. Similarly, people who oppose all forms of gambling often turn a blind eye to betting on sports teams.
The increased legality of online sports gambling makes these sites easier to market and more reliable to link build on. Due to its popularity and normalisation, people are more likely to trust your backlink on a reputable sports betting website.
While most online casinos require real money to play, social casinos are free. They often use in-game currency to mimic the experience of real casinos.
These sites are more trusted by casual players and often act as a gateway into paid iGaming. By building links with social casinos, you extend your outreach to people who normally wouldn’t interact with paid sites. Taking even a small fraction of traffic from these general platforms significantly boosts your engagement.
A shoulder niche is distinguishable from another niche yet in a related category. Think of it as a neighbour or cousin. One example is survival shows and talent shows. These are distinct forms of entertainment, but they often appeal to the same broader audience.
How does a shoulder niche help you? Due to iGaming being harder to market, it can be beneficial to have “friends” in a related industry. By link building in these similar niches, you pull traffic from a larger shared audience.
Two of the biggest examples of shoulder niches for iGaming are in-person gambling and casual gaming. During the pandemic, gamblers flocked to online casinos after physical locations closed. One way they found these platforms is through backlinks provided on the website of their preferred venues.
Casual gamers are drawn to quick mobile and social media games that don’t require any commitment. These players are more likely to take an interest in online gambling due to the ability to play short games and make quick bets. Backlinking on casual gaming sites is a great way to pull players from one genre to another.
Is Link Building for iGaming Websites Worth It?
You may be weary after learning about the difficulties of promoting online betting sites. Without a proper strategy and consideration for local laws, an iGaming marketing plan will likely fail. However, you don’t need to be discouraged.
Hard work yields better results. While promoting iGaming websites is more troublesome, the resulting traffic boost and conversion rate are unbeatable. All you need is an A-class referring domain to get started.
How World Wide Backlinks Can Help
We are experts at connecting companies to the best sources to boost their business. Helping online casinos is one of our specialties. We provide the following services:
Guest posting
Instead of relying on inconsistent reviews, pay a professional to leave an SEO post promoting your website.
Backlinks
Build connections within your industry as you receive a bit of another brand’s traffic by having your link on their site.
Niche edits
Pay to have an SEO expert insert your links into existing webpages. This is faster than waiting for new content to be created. It also allows you to capitalize on pages that already receive a lot of traffic.
Directory submissions
Add your link to a web directory to raise your website’s rank in search engines.
Build a kick-ass company & skyrocket your revenue with the world's largest backlink supplier
Guest Posts
Get your website featured on relevant websites
Editorial Links
Looking to boost your brands authority? We have the editorial mentions you need.
Authority Posts
Reach a larger audience and drive both referral and organic traffic to your website.
Frequently asked questions
What Is Each State’s Stance on iGaming?
If you are marketing within the U.S., it is important to know which states prohibit online betting. For this list, we do not include sweepstakes and social casinos since they do not involve money and are often not considered gambling by the legal definition.
- States that do not accept any form of online gambling: AL, AK, AR, CA*, CO, GA, HI, ID, IL, KS, KY, ME, MD, MA, MN, MS, MO, MT, NE, NH, NM, NC, ND, OH*, OK, SC, TN, TX, UT, VT, VA, WA, WI
- States that do not allow online casinos but accept one or more other forms of iGaming (such as sports betting): AZ, IN, IA, LA, NV, NY*, OR, RI, SD, WY
- States that accept all forms of online gambling: CT, DE, MI, NJ, PA, WV
- States that do not specify: FL*
*Several states are in the process of reconsidering legislation.
Can I Still Build Links in Locations Where iGaming Is Illegal?
You can attempt this, but you should understand that the referring companies take a risk. They may need to remove your content if it violates local laws. Always consider the audience before attempting to link build on localized websites.
What Other Ways Can I Promote My iGaming Website?
As specialists in this area, we have provided several guides on our blog. If you have any questions, please contact us so we can provide the best service to maximise your profits.
Meta description: Are you looking to promote your iGaming website? Link building is the solution to boost your traffic and maximise profits. Learn how to get started.