Why do industry-specific backlinks matter in the iGaming sector?
In the highly competitive iGaming sector, establishing a robust online presence is crucial for success. One of the key strategies to enhance visibility and credibility is efficient link-building. For beginners entering the iGaming world, mastering the fundamentals of link-building can be a game-changer.
iGaming websites allow customers to place wagers on various events, including online casinos, sports betting, and more. These platforms often face challenges in attracting new clients. Effective link-building can help overcome this hurdle by improving search engine rankings and driving organic traffic.
Is iGaming legal?
The iGaming industry is subject to scrutiny in many regions worldwide, where gambling is often viewed unfavourably, leading to questions about its legality. The legality of iGaming largely depends on the specific location.
In some countries, all forms of gambling, including online platforms, are strictly prohibited. Conversely, other jurisdictions impose minimal restrictions and actively welcome online betting. In places like the United States, the legality varies depending on regional policies.
Globally, there is a growing acceptance of online gambling. For instance, in April 2022, Ontario introduced its first licensed iGaming market. Several other locations, previously resistant to online casinos, are now considering legalisation and implementing formal regulations. This evolution in the iGaming industry is not only shaping its legal landscape but also influencing pricing strategies, casino site developments, and the establishment of iGaming brands.
Understanding the diverse legal frameworks is crucial for iGaming entities. This knowledge allows them to tailor their offerings to the preferences of their target audience and navigate the complex regulatory environment effectively.
How is link-building different for iGaming websites?
Due to legality issues, marketing iGaming websites is a lot more challenging. That said, our team of experts have the experience and expertise to navigate complex link-building campaigns.
The online gaming industry is also full of scams and malware. This leads to more skepticism among users when clicking on a link to an iGaming website unless it is from a trusted source.
How is Linking Building Different for iGaming Websites?
Due to legality issues, marketing iGaming websites is a lot more challenging. That said, our team of experts have the experience and expertise to navigate complex link-building campaigns. The online gaming industry is also full of scams and malware. This leads to more skepticism among users when clicking on a link to an iGaming website unless it is from a trusted source.
Another key aspect of your strategy should be rebranding. Embrace the term “iGaming,” which encompasses various forms of online betting. Choose a subcategory of iGaming with a better reputation to improve your chances of success.
The growing legal acceptance of online sports gambling improves the marketability and reliability of these platforms for a link-building strategy. Given its popularity and normalisation, establishing backlinks on reputable sports betting websites makes your site more trustworthy to users.
Connecting with social casinos broadens your reach to individuals who might avoid paid platforms. It also provides a strategic advantage in iGaming link building. By integrating content marketing and SEO services, you can attract a portion of the traffic from these general platforms, significantly boosting your overall engagement.
Two major shoulder niches for iGaming are in-person gambling and casual gaming. During the pandemic, many gamblers turned to online casinos when physical venues closed, often finding these platforms through backlinks on their favourite venues’ websites. Casual gamers, who enjoy quick mobile and social media games, are also likely to be interested in online gambling due to the ease of playing short games and making quick bets. Backlinking on casual gaming sites can effectively draw players from one genre to another.
Flexible Pricing Options
🔗 DR 20+ iGaming Backlinks
$
175
100% Manual Outreach
Niche Relevant
Extensive Quality Checks
Real Websites with Traffic
🔗 DR 30+ iGaming Backlinks
$
250
100% Manual Outreach
Niche Relevant
Extensive Quality Checks
Real Websites with Traffic
🔗 DR 40+ iGaming Backlinks
$
375
100% Manual Outreach
Niche Relevant
Extensive Quality Checks
Real Websites with Traffic
🔗 DR 50+ iGaming Backlinks
$
450
100% Manual Outreach
Niche Relevant
Extensive Quality Checks
Real Websites with Traffic
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Frequently asked questions
What is the global stance on iGaming?
If you are marketing within the U.S., it is important to know which states prohibit online betting. For this list, we do not include sweepstakes and social casinos since they do not involve money and are often not considered gambling by the legal definition.
- States that do not accept any form of online gambling: AL, AK, AR, CA*, CO, GA, HI, ID, IL, KS, KY, ME, MD, MA, MN, MS, MO, MT, NE, NH, NM, NC, ND, OH*, OK, SC, TN, TX, UT, VT, VA, WA, WI
- States that do not allow online casinos but accept one or more other forms of iGaming (such as sports betting): AZ, IN, IA, LA, NV, NY*, OR, RI, SD, WY
- States that accept all forms of online gambling: CT, DE, MI, NJ, PA, WV
- States that do not specify: FL*
*Several states are in the process of reconsidering legislation.
Can I Still Build Links in Locations Where iGaming Is Illegal?
You can attempt this, but you should understand that the referring companies take a risk. They may need to remove your content if it violates local laws. Always consider the audience before attempting to link build on localised websites.
How else can I promote my iGaming website?
As specialists in this area, we have provided several guides on our blog. If you have any questions, please contact us so we can do our best to maximise your profits.