The right set of keywords can be indispensable to your SEO strategy. Not only are they representative of your brand, they also provide search engines with information about the content sitting on your web pages. Your keywords also contribute to building your brand’s relevance, authority, and in the long run, organic performance.

When planning for content that will sit on your web pages, it’s imperative to consider how you will strategically compete with other brands in the same industry as you are. Here is where an analysis of who your competitors are, what strategies they’re employing, and the areas they’re doing well in, comes in handy. Consider evaluating what you can do better and how your website can provide your prospective customers and clients a much better, aligned experience.

Keeping your content unique and fresh helps your brand retain its competitive edge. Interactive content, frequently asked questions, and other content formats can add to your texts and improve engagement rates with visitors.

It goes without saying that optimizing your content is a need for SEO. Look closely into your pages and consider the various elements that might help improve your SEO. From keyword research to tabbed content, your online content needs to be optimized to match user intent, so that your website can rank successfully over sustained periods of time on search engine results pages.

Because site architecture refers to how your pages are structured and linked together, it is essential to helping search engine crawlers find and index what they’re looking for. For instance, having pages that are several clicks away from your homepage, or not even linked may cause trouble for Google in terms of indexing. And, indexing your pages is key to strong SEO.