SEO Audits for Growing Businesses
Table of Contents
Introduction
Have you been wondering why your website isn’t performing as well as expected? Do you want to increase traffic and profit from lead generation? The first place to start is an SEO audit.
At Worldwide Backlinks, we provide premium SEO audits to help businesses grow. With a reliable team at your disposal, you can get the assistance you need to take your company to new heights by boosting your online presence.
To learn more about our SEO audit services or get started fixing your website, please get in touch with us!
What Are SEO Audits?
The first step in developing an implementation strategy that will produce quantifiable results is conducting an SEO audit, which evaluates how effectively your online presence conforms to best practices. Fundamentally, the audit’s goal is to identify all the problem areas impacting your site’s organic search performance.
It is essentially a health check for your website and can help improve rankings. Search engines such as Google and Bing are responsible for finding web pages that best meet a user’s query. If the search engine’s crawlers have trouble crawling your website or don’t find it as useful to the query, it will not display it on the first search engine results page (SERP).
The Issues an Audit Will Identify
An audit uncovers several issues that could affect your digital presence. This includes:
2. Issues that affect the user experience, such as slow loading
3. Problems with the structure of the website that make it hard to navigate
4. Technical SEO issues
5. Outdated or ineffective content
Our company executes rigorous SEO audits that are completely transparent. To find out what’s effective (and what isn’t), we’ll analyze your website’s technical, on-page, and off-page SEO. Then, with the best SEO practices in mind, we’ll develop a comprehensive action plan to help mitigate these issues and boost your website’s optimization.
Signs Your Website Needs an Audit
Your website is the driving force of your business, so ensuring it’s optimized and working for you is essential, but how do you know when it might need an SEO audit? Here are a few warning signs to look out for:
- Little traffic or a substantial drop in website visitors
- Slow loading speeds
- Not ranking for long-tail keywords
- Lower rankings than rivals
- Ineffective or outdated content
- Broken links
- Low conversion rate
- Increased bounce rates
- Putting up an "HTTPS not secure" notice
- Few leads
- Duplicated content
Our SEO Audit Services
At Worldwide Backlinks, we provide a wide range of services to help brands thrive.
1. Keyword Research:
You can find new opportunities to improve your online presence, enhance on-page optimization, and ensure the material you present on your website is in line with your SEO objectives with the help of keyword research.
By focusing on the right keywords, brands can become more competitive in a particular niche, respond to users’ search queries, and provide the groundwork for the content that will ultimately draw in your intended audience.
We’ll get to know your business, industry, rivals, and target market to assist you in finding the most effective keywords to target. Next, we’ll pinpoint keyword topics that can maximize opportunity when divided into more insightful categories.
2. Technical SEO Audit:
Technical SEO audits aid in the optimization of each of your website’s pages for improved organic search rankings. Your web pages should adhere to Google’s guidelines if you want to rank higher in SERPs.
An examination of the on-page elements looks for issues, upgrades, and more using tools such as Google Search Console.
3. On-page Audit:
Search engines can better grasp a webpage’s content and how it relates to a user’s query with the help of on-page SEO. It’s important to ensure you’re up to date with best practices to increase your exposure in searches as search engines improve their understanding of user intent and frequently update their algorithms.
Our experts will evaluate the optimization of your web pages. Next, we’ll make suggestions for modifying the on-page components to ensure that they comply with search engine’s rigorous standards. Identifying and addressing these on-page issues can affect your rankings significantly.
4. Traffic Loss Evaluation:
Our experts will rapidly identify the cause of the problem so you can regain the traffic you are due, whether it is due to a technical issue, penalty, or algorithm update.
We’ll start by taking a closer look at your Google Analytics statistics to identify the exact time when the decline in website traffic started. Then, to determine the cause of the decrease in rankings, we will assess your search phrases, existing backlinks, and the quality of your content.
Additionally, we’ll ensure that search engines properly index every page of your website. Finally, we’ll assess the usability of your site and provide a comprehensive report to let you know what we found.
What to Expect from Your SEO Audit
An SEO audit can take approximately two to six weeks to complete while an SEO expert investigates and identifies opportunities for optimization on your site. There are sometimes a few low-hanging opportunities uncovered in an SEO audit. When information of this nature is discovered, our team will immediately share it.
You will be invited to a briefing where your SEO expert will go over the results and suggestions after the audit has been completed successfully. We will review the improvement strategy with you and your team, so you’ll know what to expect. You’ll also get a thorough evaluation of the health of your website.
Let Us Take Care of Your SEO Audit to Improve the Health of Your Website!
An SEO audit is arguably one of the most important components of any optimization strategy. You can implement effective solutions to reach your target market in organic search by identifying the problem areas.
Our team is experienced, passionate, and committed to producing results. Let us take care of your next audit to transform your website into a lead-generating tool that will help to grow your business!
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