The Luxury Watch Industry - An SEO Case Study
About The Website
Our client is in the luxury watch reselling market in beautiful Sydney, Australia. While the Watch industry is extremely competitive to work in, with a few different varities of backlink building methods, we were able to see their website turn into one of the leaders in the vertical. With Watch sites, similarly to Ecommerce websites, the traffic opportunity lies within the brand & collection pages (for generic keywords). We targetted both of these page types, the result – plenty of organic traffic & sales 🚀
Impressive Organic Traffic And Search Rankings
As our client operates in a competitive product vertical relating to luxury watches, our goal was to build momentum through online presence. From ranking keywords on SERPs to generating backlinks, our experienced team of specialists combined a range of methods for a foolproof strategy in boosting online digital presence and strengthening the client’s ranking on SERPs.
Main Brand Keywords On Page 1 Within 6 Months
Competing with the likes of Chrono24 & many other huge authority sites is a daunting task, however by focussing on localized link building & other less common backlink building techniques we were able to compete with the main players in the space with as low as 45 RD built to the website.
So, what exactly did we do? 🤔
Being mindful this was a new website when we started working with the client, we had to be mindful not to obtain too many links to early.
- 50 backlinks built over a 4 month period
- Minumum of 20 DR per backlink - this was a hard requirement
- Applied a foundation anchor text strategy - no over optimisation here
- Only Australian backlinks & niche relevant sites
- A few other of our special sauce links 🤫
Traffic Growth in A Competitive Space!
Did someone say results?
With two mega pushes of backlink efforts, we managed to fuel significant spikes in organic traffic for the website on search engine results pages (SERPs). Our quality of backlinks proved commendable here, getting our client impactful SEO results. With quality backlinks, the website increases its opportunities to gain more visitors through referral traffic. Our client’s website’s domain authority also improved with these efforts, strengthening their position online as well. Our link-building efforts have successfully increased organic traffic by over 230% and subsequently 400% in the second push, improving their chances at conversions further down the funnel.
For a brand in the luxury retail space, getting several competitive keywords ranking high can often spell remarkable ROI for their sales and marketing efforts. As such, our team strategically worked towards ranking sought-after luxury watch brands like Rolex, Patek Philippe, and Cartier, ranking in a short time frame.
1st page keyword rankings
Our client's website landed on the first page for the majority of their money keywords within 6 months.
Accelerated organic traffic
The backlinks utilised drove additional referral traffic, not just organic. This is one of the keys to link building campaigns.
Long term SEO strategy
The client is awesome to work with, receptive to new ideas & isn't afraid of pushing the boundaries.
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