Wikipedia Page Creation
Boost your Business: The Key to Wikipedia Page Creation
You worked hard to build your brand, and now it’s time to market it. The first step is always to optimize your website and social media. However, these methods often limit your traffic to people already interested in the brand or niche. Once you pull these people in, you will eventually see a decline in new viewership and engagement.
How do you attract new people? To do this, you need to step outside of your own brand and pull traffic from others. One of the best ways to do this is by creating a Wikipedia page.
How Does Wikipedia Page Creation Help?
When your website stops attracting customers naturally, it’s time to pull them from other places. Wikipedia is consistently one of the most visited websites in the United States. In 2021, the most popular article amassed over 45 million views worldwide! Even the lowest of the top 50 articles managed just under 10 million views each.
With so much traffic going in, there’s plenty coming out. Wikipedia articles are often filled with links to other pages, both internal and external. How does this help?
Imagine the top article of 2021 containing a link to your website. If just 5% of Wikipedia users click that link, that’s an extra 2.25 million visitors to your site in one year. Another example would be an article with two million views each year. If you can optimize the page to encourage 30% of viewers to browse your website, that’s potentially 600,000 new customers.
Not having a Wikipedia page limits your outreach. Do a search for any brand, and the top 10 results are almost certain to contain its Wiki article. The tagging feature on Wikipedia also helps people find new pages related to the topic of interest.
Boosting traffic is not the only benefit of a company having a Wikipedia page. It also helps by:
- Adding credibility and reliability to the brand
- Giving the brand a sense of popularity and importance
- Promoting new and upcoming products
- Allowing guest editors to continually update the page for free
- Making your brand viewable to people who may not be able to access your website due to their location or using incompatible devices
- Being one of the most likely places potential customers would go to learn about the brand
Are Companies Allowed to Self-Advertise on Wikipedia?
This is a tricky question. Wikipedia has several policies in place to prevent companies from misusing the platform as a marketing strategy. After all, the website was made to be an online encyclopedia, not a promotion tool.
Despite this, there are still ways to market your business using Wikipedia. If you know the proper method, you can create a new page without repercussions.
The most important rule is that companies are not allowed to create a page about themselves. This creates a conflict of interest and makes the information too biased. That said, other people can create a page on the company’s behalf.
This leads to the next rule. If someone is paid to write about a brand on Wikipedia, they must clearly state such in their profile. From there, Wikipedia has a selective process for approving new pages. Articles that are more promotional than informative will not be accepted.
How Can Companies Create a Wikipedia Page?
Don’t be discouraged by Wikipedia’s policies and selective publishing. While you may not be able to create a page yourself, you can hire someone to do it on your behalf. An experienced Wiki writer will understand the site’s rules and know how to work around them.
The first step is finding credible page creators. You want to pay someone who has verifiable experience writing for brands. This makes freelancer sites like Fiverr a bad option.
While you may be able to find an experienced Wiki freelancer, that person will be in a sea of amateurs. Most people offering this service are not familiar with the site’s guidelines. At best, the article will be rejected. At worst, you may have your account banned and your company flagged.
You also want to ensure the person writing your content has previously published Wikis for companies. Writing about a Marvel movie or sewing techniques would not be scrutinized as heavily. Any kind of brand article requires someone who can write in a neutral, objective tone while subtly promoting the service.
Where Can I Find Professional Wikipedia Page Creators?
There are plenty of agencies designed solely for this purpose. A credible service will be able to verify its claims by showing the writer’s account history. If the agency claims writers cannot reveal their profiles, take caution. As with any industry, there are scammers and amateurs posing as professionals.
If you aren’t sure where to start, we can help. We act as a bridge between businesses and promoters. Once you place an order, we can connect you to the best service to create and optimize your Wikipedia page. Begin by creating an account.
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Frequently asked questions
What happens if I write my own Wikipedia article?
Wikipedia is run by guest editors who are committed to keeping the site unbiased. If they detect self-promotion, they will delete the content you posted and ban your account. Depending on the level of offense, your company may end up flagged for repeated policy violations. This can prevent future articles from being written or make the process of approval even stricter.
What other ways can I use Wikipedia to market my brand?
Beyond creating the page, there are other ways to drive traffic to your website. View our guides on Wikipedia backlinking and Wikipedia editing. Browse our services to see how else we can help you.
Are there alternative ways to pull outside traffic?
Absolutely! There are dozens of reliable marketing strategies you can use. One of the biggest ways to bring in outside viewers is using backlinks. To learn more, read our quick guide on how to get backlinks for your website.