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What Is Link Building for a Local Business, and Where Do You Find Opportunities?
Link building for a local business is a crucial part of your SEO strategy. Whether you own a physical store or are solely online, it improves your search engine rankings.
However, finding relevant and high-quality links is also a tough challenge. Here, you learn useful tips to locate prospects, use appropriate tools, and even buy links from a reputable source.
What’s a Local Link?
When you think about link building, you focus on authoritative domains that link back to your website.
In fact, you want as many as you can get!
However, smaller organizations might find it hard to earn links, especially if no one’s heard of them before. Therefore, you need to understand how relevancy places a part.
Local links can help you show that others relevant to the area trust and endorse your brand.
Generally, local SEO professionals focus on:
Building citation lists
Correcting NAP information (Name, Address, and Phone Number)
Build links from other local websites
Create hyperlocal content
These things can establish an online presence within the search engine result pages for local terms.
You may also place in the local map pack because you’ve updated your Google Business Profile and have organic results for localized keywords.
If you’re focused on earning local links, you should consider:
- A CTA on the linked page
- Linking back to the location page or a relevant page that corresponds to the backlink
Another problem is that websites in your local area might be small and aren’t considered authoritative. Therefore, you shouldn’t focus on DA metrics. Even if the website features a low domain authority, it might be valuable to get a link from them rather than choosing The New York Times, Huffington Post, or Forbes because they are relevant to the local market.
Getting Links from Authoritative Sites
It’s always good to get links from authoritative and large sites, but local businesses have limitations. More often, they don’t have the budget to produce content worthy of those large publishers.
You should absolutely set big goals, but some parameters aren’t worth working within. In fact, your local business is confined to one area. If you’re getting traffic from San Francisco and are in New York, this is worthless to you!
Building Citations
When you think about link building, you focus on authoritative domains that link back to your website. In fact, you want as many as you can get!
However, smaller organizations might find it hard to earn links, especially if no one’s heard of them before. Therefore, you need to understand how relevancy places a part.
Local links can help you show that others relevant to the area trust and endorse your brand.
Generally, local SEO professionals focus on:
Where to Find Opportunities for Link Building for a Local Business
Most SEO experts believe that link building for a local business isn’t natural or beneficial. However, they must get creative because they’re not working for a large brand.
There may be fewer opportunities for local links because you’re fighting to rank with hyperlocal keywords that don’t have the search volume to back them up. Plus, you deal with websites with low DA.
If you owned a local sandwich shop, you might search for links from:
- Media outlets and local newspapers that feature local eateries
- Local bloggers with a following in your target market
- Local businesses with websites that feature “local partners”
- Local event pages about what to do in the area
- Tourism websites
- Local charities you might volunteer with or sponsor
Use a Link Tool
Majestic and Ahrefs are the standard for researching links. However, there are others that can be beneficial.
The first thing to note is where your business stands in the niche and how competitive it is to rank. Then, find terms that offer value to the business and research other companies that rank on the first SERPs page. See what links they’ve been getting and try to snag them for yourself.
Those are your direct competitors, so many of the links are already related to your specific traffic and target market. You can compare the lists you’ve made to find out where you may get links for yourself.
Try to acquire the same links as the competition so that you’re on a level playing field. However, vet them to ensure that they’re authoritative and high-quality because a bad link can hurt worse than no links!
Other Link Opportunities
Once you have researched the competition and know what links they’ve used, you can work on getting more quality links than the other businesses.
Press Coverage
Consider exploring local businesses and find out where they have press coverage. That helps you understand how they built links in the local space, even in a different niche.
Local Blogs & Writers
Check out the most popular businesses within your local space. Then, find low-hanging opportunities to locate local blogs and writers, build links, and notice sites that want to support those brands or have done so in the past.
Local Review Sites
You should also find businesses with plenty of traction and run those websites through your link analysis tool. Visit Yelp and other review sites to see the most reviewed companies. They might not relate to your needs, but they can still give you promotional opportunities and information within the local space.
The lists might be extensive, but you can comb through them to find related and obtainable options. Just remember that they won’t all be usable for you. That’s okay because the point is to find some diamonds in the rough to build connections with others in the local area who have influence.
Conclusion
Link building for a local business can be extremely tough. There are so many things to do, and that requires time and energy to research opportunities. However, there’s a better way. Worldwide Backlinks can help you increase your online presence by buying quality links! Try it today!
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Frequently asked questions
What’s Link Building About?
Link building is where you get other sites to link back to yours. Generally, business owners and marketers are highly interested in this idea because it helps drive traffic and boost domain authority (DA).
What Are the Main Benefits of Link Building?
With link building, you:
- Get more credibility in the market
- Have higher search engine rankings
- Receive more web traffic
- Get better SEO scores and site metrics
- More chances for revenue
- Improve relationships in your niche
- Stand apart as a voice of authority
Why Does Google Care About Links?
Google wants to provide the most relevant information to searchers. If you have quality links from others, it shows that you are the voice of authority and wish to spread correct data.