Outsourced Backlink Building for Agencies
Outsourced Link Building for Digital Marketing Agencies: Is It Necessary?
The link-building process is a notoriously labor-intensive one. You may think you have it covered, but there’s more to it than finding content on a site and creating a link at the first opportunity.
Quality is more important than quantity here. This is one of the reasons that people can choose to go the outsourcing route. Not only is it convenient, but it guarantees you contextual expertise.
Today, we talk a bit about outsourced link building, including its pros and cons and some of the best practices you want to stick to.
What Is Outsourced Link Building
It is exactly what you think of when you hear the term, especially if you’re familiar with the link-building concept. This is a strategic move that sees you have another party handle this element of the complete SEO picture.
By doing so, you get to capitalize on all the benefits of the process to the highest degree, while retaining the expertise and all the nuances that come along with hiring professionals.
The Perks of Outsourcing the Process
What are some of the upsides that you can expect if you outsource link building? Let’s zoom in on them!
If you are not adept at link-building yourself, then the next best bet is probably to hire someone in-house. This often means paying an agreed amount at set intervals. Bear in mind that the costs may not stop there. For example, if this person is a formal employee, then you may be looking at the need to cover benefits too!
Should you outsource, then there is no consistent payment schedule. Even if there is, you are still likely to be paying less than you would your in-house employee.
Apart from the expertise that your link-building agency brings to the table, there are also the resources you need to help you maintain a healthy profile. This may include ensuring that there are different kinds of links, finding and addressing spammy links, and optimising anchor text.
It’s essential to understand that the building process does not end when a link is earned. Getting a great backlink profile is one thing. Keeping it that way and preventing it from going downhill is another element entirely.
This is an argument that will always be a part of the outsourcing conversation. If you offload certain tasks, it automatically means that you are going to be given the capacity to focus on other functional areas that may need your attention.
After all, as important as the SEO side of things will be, you probably have a core service that you’re trying to drive with it. You don’t want to lose sight of that, and the more effort you can dedicate to it, the better!
The Downsides
It’s not all roses in this link-building world. Here are a couple of the not-so-good elements of choosing to go about things this way!
The Wrong Choice
Unfortunately, not every agency or other service provider that you can outsource work to is built equally. Sometimes, it comes from an expertise standpoint. There are simply groups that have been in the industry longer than others.
In other cases, there is a technique disparity that makes the level of effectiveness vastly different from one provider to the next. It's up to you to do your due diligence to make the best possible selection.
Quantity Emphasis
Content is king where web copy is concerned. This is a rule that applies to all elements, including the links that are going to be on your page. A proper building approach will see a focus on quality, ensuring that elements such as relevance and authority are covered.
However, some of the entities that you may consider outsourcing your link-building work to are under the impression that a large number of links is the marker of success.
A good idea here is to find out the proposed approach which will help you to properly understand the extent to which the numbers are being made the focus.
One Size Fits All
It doesn't matter if your website and that of a competitor are doing the same thing. Similarly, it doesn't matter if the company you've chosen to work with has done projects like yours for the past decade.
These things must always be treated with a certain level of uniqueness. A cookie-cutter formula is not an effective one. It's a lazy approach to get around the true extent of the work that needs to be done.
Best Practices to Follow
You can maximize your outsourcing endeavours by taking a few recommended actions.
Goal Setting
You can't outsource your link-building project and expect to get everything from the entity you choose. Understand what you are goals are with traffic and how it feeds into the overall business needs. Give a road map to work with so success is measurable.
White Hat SEO All the Way!
You want to stay away from grey hat and black hat techniques at all times. If you ever feel like these may be a factor based on what has been presented to you, look elsewhere!
Expectation Flexibility
While you will have an idea of how you'd like to see things play out, remember that you have bought into expertise for a reason. Don't lose sight of your targets but be ready to adjust your expectations based on what may be the reality.
Final Remarks
No one can overemphasize the importance of link building to your content delivery efforts. Unfortunately, doing it right is not only time-consuming, but it also requires a base level of expertise that you may not have.
Outsourcing the process is a great way to get around this. Worldwide Backlinks can assist you tremendously in improving your rankings with a link-building process that focuses on high-quality, relevant, and authoritative content.
To get the discussion started, call us today at 1800 751 994, or e-mail us at [email protected]!
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Frequently asked questions
What Is Link Building in Digital Marketing?
This speaks to an SEO technique that capitalizes on referencing high-quality content elsewhere to improve your search engine ranking.
Is Link Building Still Relevant to SEO?
Certainly! Even now, most websites are not capitalizing on the power of links, though they remain one of the top ranking factors!
How Can I Verify a Link Building Provider Before Hire?
Get a feel for the intended proposal. Alongside this, try to identify customer testimonials and understand the provider’s history and feats in the industry.