What are backlinks?
Seen as a ‘vote of confidence’, backlinks are essentially a link on one website that directs or points the user to another website. Also known as inbound or external links, backlinks improve a site’s domain authority, which signals credibility and reliability. A website or page with a good number of backlinks tend to have higher organic search engine rankings.
How important are backlinks for SEO?
Backlinks are an integral component to your search engine optimisation (SEO) strategies. Because backlinks are an indication to major search engines like Google if your website has significant authority, incorporating a link-building strategy can be helpful for your overarching plan.
Ensuring that your website has high-quality backlinks can drive greater visibility in search and improve your ranking on search engine results pages (SERPs). As backlinking does not actually happen on your site, it’s referred to as off-page SEO. On-page SEO refers to other components like keyword optimisation and internal linking.
To rank first on the SERPs, you need to stand out from your competition. And to do that, integrating a well-defined link-building strategy can enable growth for your site in the long run. By validating the quality and quantity of links as authoritativeness and credibility, more backlinks means your site ranks for more search terms. Your website also becomes much easier to find online by search engines crawlers, increasing your referral traffic numbers.
How useful are backlinks to an overall marketing strategy?
Backlinks are not confined to just the SEO world. Investing in your link-building game can aid towards brand awareness campaigns. By earning backlinks from highly authoritative sites, you get to expand your reach by tapping into other networks of visitors.
From guest-posting to various other methods, building a backlink profile takes significant effort and time. Let our team manage the technical touchpoints for you.