EEAT | How To Add Experience To Your Content For SEO

Double EAT: Incorporating ‘Experience’ into your content

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The landscape of search engine optimisation is an ever-evolving one. Marketers hoping to maintain a strong and steady online presence need to adapt and stay ahead of the curve. Using the double E-A-T model, which stands for Expertise, Authoritativeness, Trustworthiness, and now, Experience, for content is a useful way to positively drive the impact of your content strategy into improving website rankings and user engagement.

Understanding Double E-A-T

Originally coined by Google, E-A-T describes key factors contributing to a webpage’s quality and relevance. 

Expertise: How knowledgeable and authoritative is the content creator on the topic?

Authoritativeness: Is the content creator or website considered a trusted source in its field?

Trustworthiness: Can users rely on the information presented, and does the website have a reputation for accurate content?

What is Experience, then?

It refers to the importance of offering users insights based on real-life encounters or personal expertise. As modern-day searchers often seek first-hand information before making purchasing decisions or utilising specific services, this becomes especially crucial in your content. 

Here’s how you can incorporate it:

1. Share personal stories 

Incorporate relevant personal experiences, case studies, or anecdotes into your content where appropriate.

2. Highlight expertise 

Clearly communicate your expertise in a given subject matter, emphasising any firsthand knowledge or encounters. This allows website visitors to grow their confidence in what you’re offering, and trust the content that you bring to them. 

3. Balance with research

While personal experience is valuable, supplement it with credible sources and data to provide a comprehensive view.

4. Maintain transparency

Be honest about the sources of your information and provide context for your personal insights.

By embracing the ‘Experience’ element of Double EAT, you not only enhance your website’s SEO but also establish a deeper connection with your audience. Nurture authenticity that impacts user trust in a positive way so that you develop truly organic increments in website traffic borne out of engagement. 

Do you have more unanswered questions? You should not hesitate or think twice. Get in touch with us at Worldwide Backlinks today!
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About the Author

Callum Sherwood

Callum Sherwood

Callum Sherwood is a renowned expert in the field of digital marketing and search engine optimisation (SEO). With his extensive knowledge and experience, he has helped numerous businesses achieve remarkable success online.

As the co-founder of, Callum has played a pivotal role in revolutionising the way websites gain visibility and authority in the online sphere. Through his innovative strategies and cutting-edge techniques, he has helped businesses of all sizes improve their search engine rankings and drive organic traffic to their websites.

Callum’s expertise lies in various areas of digital marketing, including SEO, link building, technical SEO, and content marketing. His insights into these subjects have been instrumental in guiding businesses towards creating effective online marketing campaigns. He is known for his ability to break down complex concepts into easily understandable terms, making his blog posts a valuable resource for both beginners and seasoned professionals.

Based in Melbourne, Victoria, Australia, Callum Sherwood has become a trusted figure in the global digital marketing community. His contributions to the industry have been recognised and admired by professionals worldwide.

If you’re looking for practical tips, insightful analyses, and the latest trends in SEO, link building, technical SEO, and content marketing, Callum’s blog posts are a must-read. Stay up to date with his work to gain a competitive edge in the ever-evolving world of digital marketing.

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