Capturing share of mind is a constantly evolving concern for content marketers. With a creator economy that is worth $104.2 billion, the rise of artificial intelligence (AI) can be a gamechanger in the industry. 

Developing compelling, authentic, and relevant content in a changing market landscape is a challenge. Not only is AI dramatically transforming content creation, it is also empowering marketers with the ability to achieve new levels of success. From generating large-scale content ideas that enhance productivity to short-circuiting content development processes, AI tools are redefining the ways content creators develop, refine, and relay messages to audiences. 

1. Automate large-scale content ideas generation

AI-powered tools can act as reliable assistants to your content generation process. Armed with natural language processing and machine learning algorithms, marketers can cut the time required to conjure up content topics for blogs and social media. 

With these ingenious tools at your disposal, time and energy can be freed up for more strategic thinking and creativity, which would amplify the impact and results of digital content. Marketers can now spend time diving deeper into audience segmentation, strategy development, and refinement of brand voice. 

By providing AI tools such as ChatGPT with the necessary parameters and topic guidelines, marketers can leverage the speed and efficiency of automated content generation to keep up with demand without compromising on quality. 

Not being bound by the limitations of time and resources empowers marketers today to elevate brand positioning and content creation to new heights, driving lasting impact on audiences. 

2. Curating and aggregating information 

This digital age means that the Internet contains swatches and multitudes of information. Marketers are tasked with analysing, selecting, and presenting relevant pieces of content to cater to the needs and interests of specific user groups. With AI, marketers can now leverage the natural processing power of algorithms to automatically filter through vast amounts of data. 

Using AI algorithms to swiftly analyse a staggering amount of data, marketers today no longer need to expend their time and resources on time-consuming research. Instead, they can focus on presenting a curation of content pieces that accurately respond to the nuances of a target audience, displaying expertise and thought leadership. 

3. Offering voice and visual content creation 

An increase in the number of voice assistants and visual content creation has opened up new avenues for possible AI disruption. With AI-based voice recognition technology, marketers can create voice-optimised content for devices and platforms that use it. Likewise, designers can tap into the resourcefulness of AI-powered image and video analysis tools that support the creation of visually-appealing content, in the form of infographics and videos. Designers and content creators can focus their efforts on moderating and adjusting the content to fit their dynamic target audience needs. 

Disruption for better efficiencies 

By automating processes, personalising recommendations, and enabling quicker content creation, marketers can embrace the disruption to transform the ways in which they create and deliver content to improve business growth.